Tohoku University Modern Economics Seminar (TUMES)
Next seminar
| Date | January 19, 2023 (Thursday) |
| Time | 16:20 — 17:50 |
| Venue | 文科系総合研究棟 第21演習室 + オンライン C-14 Building (10F) |
| Speaker | 黒石悠介 (Yusuku Kuroishi) |
| Institution | Hitotsubashi University |
| Language | tbd |
| Title | The Value of Trademarks: Micro Evidence from Chinese Exports to Africa |
| Abstract | This paper studies trademarks in developing countries. I introduce a trademark as a technology to mitigate information frictions in a general equilibrium setting with firm heterogeneity. In my model, highly productive firms are more likely to use a trademark since the revenue increase outweighs the trademark cost only for these firms. This leads to reallocation away from less productive firms. I test my predictions using Chinese exports to Africa in the tire industry. I exploit a sudden change in the member countries ratifying an international trademark agreement. My empirical findings support my predictions. At the extensive margin, a Chinese exporter decreases the probability of exporting to the ratifying countries. On the intensive margin, a large exporter earns more by using a trademark while a small exporter does not use a trademark and its market size shrinks. A back-of-the-envelope calculation suggests welfare increases by 0.014% in Africa through the use of trademarks in the ratifying countries’ tire industries. |
| URL | https://www7.econ.hit-u.ac.jp/cces/trade_conference_2021/paper/yusuke_kuroishi.pdf |
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